Introducing: FRESHlaces.

I was recently invited to an event at Harvey Nichols in Manchester called Fresh Laces. Targeted at ‘sneaker heads’ I wasn’t quite sure what to expect…
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What it turned out to be was a culture event, combining footwear, clothing, live music and DJs, gaming and art! The day kicked off at 11am for press with goodie bags and fizz and opened to the public at 12. There were stalls right across the second floor of Harvey Nics to catch your attention…

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This guy from I want your sole certainly caught my eye!

Elisha Francis
The first stall that really stood out to me was the Elisha Francis Jewellery. Elisha created the brand back in 2009 and has loved working with Harvey Nics. She described her current collection as ‘vintage warrior princess’ which certainly wouldn’t go a miss with Daenerys Targaryen (Game of Thrones). Past collections have a distinct Gatsby/1920s feel which I love.
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E
lisha also does PR for Fresh Laces events, co-ordinated by her husband Nathan.
Nathan started up Fresh Laces in April last year as an event for sneaker addicts and like minded people. This is their 6th event and the first outside of London. He’s been a trainer collector for over ten years, hoarding them too! The aim of Fresh Laces is to bring the hype around trainers and the lifestyle over from the US.
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Social media plays a huge part in sourcing the brands and allow the Fresh Laces team to pick the best independent brands, with 16 of them at the event.

From Virginia
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From Virginia is run by Ben, who paints and updates basically anything he can get his hands on. He spent the day updating new pieces in front of a crowd. Those Balenciaga trainers were insane… unfortunately I could probably fit both of my feet in just one shoe!

Davo Howard
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With quite the cult following, not to mention over 21,000 instagram fans, Davo’s work is beyond cool. Inspired by footwear and just about everything else, his combination of bright colours and 3D flowers create accessible art for all. Davo feels like his work adds a cool vibe to the event.

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Even his footwear reflects the cool persona!

BENJART
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This was the first time BENJART had been involved in fresh laces. They’ve hosted other events in London, popping up in places you wouldn’t expect such as high end hotels. The brand was created nearly 7 years ago with just £100, selling to friends and family. As a true indie brand, it just grew from there!

Sole Fresh
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The creator behind sole fresh had nothing but praise for Fresh Laces, calling it the leading sneaker movement in the UK, lead by great people putting in the time and effort to make it a huge success. The current Sole Fresh range was inspired by the Bordeaux trainer (the pattern on the motif is a copy of the Bordeaux sole) and playing on the reference to the Bordeaux wine region of France with the bottle and glass!

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Walking through the store afterwards had me on trainer alert, I couldn’t not notice these Isabel Marant and Jimmy Choo versions!

Goodie Bag
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It’s always lovely to get a goodie bag at events! The lovely Elisha had personalised them all which was super sweet! The bag included: vouchers, a set of ‘fresh laces’, yummy chilli clusters from Harvey Nics and a beautifully wrapped Elisha Fancis rose charm bracelet!

Have you heard of Fresh Laces before? Would you check it out in future? Comment below and let me know!
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