Building and retaining a positive body image is a difficult move in our celebrity obsessed society. We’re expected to compete with those who have all day to spend hitting the gym, can afford a personal trainer and have an excess of photoshopping editors on their side. In real life there are jobs to be done and Instagram isn’t exactly renowned for it’s touch ups.
Companies like Debenhams seem to be moving in the right direction by using a move diverse range of models and Dove’s ‘hacktivist’ campaign for real beauty ( check out the inspiring video here). In a recent article by Ben Bryant for the Telegraph Dorothy Perkins is reported to use size 10-12 mannequins. I’m not sure if Ben has checked out Dotty Ps recently but I walk past the shop window of this store, and others like Oasis, almost every day. Unfortunately my findings did not collaborate with his.
This mannequins are in no way based on a size 10-12 body. Try size zero for a more accurate representation. Companies are having to pin even their smallest sizes to these tiny mannequins. The sale of this unhealthy ‘ideal’ needs to be stopped and companies need to start promoting a healthy and achievable ideal instead. In a world where models need photoshop to stop them looking so sickly, we need to make a stand.